Counterpoint Networking member Alan Noake’s business, The World’s Most Expensive Link website is celebrating being around for 4 years! Here is a press release from Alan.
It all started as a bit of fun and an experiment (after a few beers in the pub!) – however along the way it has become a cool whacky new way to cost effectively get lots of brand exposure for your website.
In the last four years…
• 150 websites have added their link to the www.theworldsmostexpensivelink.com
• To date the site has generated a total revenue of £3118.69
• £687.55 has been allocated to local, national and international charities.
• We have supported 21 nominated charities to date.
• £1374.84 has been allocated as commission to participants.
• The remaining income has all been invested back in to supporting & marketing the site.
• 23 sites have held the prestigious top spot and are in the Hall Of Fame
• The site now has a Google page rank of 3/10 (Let’s see if we can get it to 4/10 soon!)
• As the site gains exposure and kudos on the internet a link from it grows in value.
• The top spot has reached a value of £500 and is has currently been held by www.anthonygrayclocks.com for nearly 200 days.
• The longest spell at the top was also www.anthonygrayclocks.com for 568 days, 37 minutes
A big thanks to everyone who has participated to date. We are dedicated to promoting your sites.
Onward and upward!
Best Regards,
Alan
Why you might like to add or top up your link on The World’s Most Expensive Link?
Why you might want to consider listing your site on www.theworldsmostexpensivelink.com?
As the site becomes more established it is slowly but surely becoming a “Beverley Hills of the Internet”. Traffic to the site is increasing. Referrals from the site are increasing. By listing your website you are effectively moving into a new exclusive online neighbourhood. As more and more people become aware of this unique and fun way to promote their website your site will continue to get even more exposure for no ongoing cost. The more we shout about it the more publicity we get for our participants, the more people visit the site and the more money is raised for charity!
We are often asked how or why anyone would find www.theworldsmostexpensivelink.com?
We tweet about it! We shout about it! We even have our new fun 4 meter banner to promote it at public & business events / locations out and about…!
We will be promoting the website on our website and on other websites.
We will be promoting it in emails we send out.
We tweet about fresh activity on the site on Twitter.
We encourage all participants to link to www.theworldsmostexpensivelink.comfrom their website or blog.
The site is self-publicising in that the more people that participate the more people know about it.
Every time someone else joins the site they will see your link till at least 31st December 2012.
We send out a monthly newsletter by email to promote the site.
Commission payments are sent out monthly promoting the site.
Charity payments raised are made in the name of www.theworldsmostexpensivelink.com
Lots of people have been asking me recently how is the commission calculated on www.theworldsmostexpensivelink.com?
OK, it is our policy to be entirely transparent about this so here goes, I guess the best way to explain how commission is calculated is to use a real example…
Let’s say Fred pays £50 to add or top up a link.
Fred basks in all the glory of owning the top spot or moving higher up.
• £1.90 will be paid to PayPal for credit card processing fees.
• £6.27 will be paid to HM Customs & Excise as VAT.
• £20.91 (i.e. 50% less PayPal Fees & VAT @ 17.5%) in commission is shared out proportionally* between all the existing site participants (including Fred if he is topping up his link).
• £10.46 (i.e. 25% less PayPal Fees & VAT @ 17.5%) in charity donations is shared out proportionally* between all the existing site participants (including Fred if he is topping up his link).
• £10.46 (i.e. 25% less PayPal Fees & VAT @ 17.5%) is our remaining profit and also covers our administration costs of running/marketing the site.
* Someone who pays £50 will get 50 more shares of any commission money than someone who pays £1.
I think that’s about it – obviously the longer you have been on the site the more commission you are eligible for a stake of.
So basically The ICELAB Ltd make 25% (less VAT & PayPal Payment processing fees) of all income – the rest is all invested back in commission payments and charity donations.
It is all bit of fun and an experiment – we will continue to keep shouting about the site to get all participants some benefit of listing their site.
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